Sky has continued with its aggressive strategy of outbidding rival broadcasters for popular US entertainment with the acquisition of the rights to hit comedy drama Glee.
The programme will be shown on the Sky One entertainment channel once Channel 4 has completed the broadcast of the second series of the drama which it launched on E4. The new acquisition, which will be transmitted just after Sky’s US sister channel Fox unveils Glee series 3 in the US, and will join other popular dramas and comedies such as most notably MadMen which Sky captured in 2010 as part of a content grab exercise.
Ironically the news of the Glee acquisition comes only days after a speech by Sky CEO Jeremy Darroch who claimed that Sky was one of Britain's biggest supporters of home-grown content and announced that over the next three years the broadcaster would grow its investment in the origination and production of British programming British content from £380 million a year to £600 million a year.
Explaining the rationale for the added investment Darroch said: “Home-grown content resonates strongly and we believe we can both bring more quality and value to existing customers, while also reaching out to more people who haven't yet chosen pay-TV.”
Glee offers huge potential for its broadcaster spawning not only huge ratings, in excess of 10 million for Fox, but also in terms of cross-promotional opportunities. The show even resurrecting the Journey song Don't Stop Believin' into a smash hit, a hugely lucrative live tour and regular guest spots by Hollywood stars, most recently Gwyneth Paltrow.