In a bid to enable TV providers take any video to any screen, anywhere, Alcatel-Lucent and thePlatform have entered into a partnership to develop a multi-screen video platform.

The multi-screen video platform is designed to allow cable and IPTV providers deliver a new generation of video services live scheduled TV, video-on-demand (VOD) and TV everywhere services to a variety of screens to TVs, PCs, tablets, mobile phones and other devices.

The video platform is made up of three main components—cloud, content delivery network and clients – each of which can be deployed individually, in combination, or as part of a comprehensive solution.

Interestingly, given that it will compete head-on with Apple’s soon to be launched iCloud service, the multi-screen cloud element of this component is thePlatform’s, mpx video management system which provides the central logistics system for multi-screen video publishing. It provides video and metadata management, rights enforcement and business policy modelling between TV providers and content owners, and automated publishing capabilities.

Both companies will offer subscriber management services which maintain a detailed subscriber profile for each customer, supporting authentication, payments, preferences, audience measurement, advertising, and customer service needs.

The multi-screen content delivery network is based on Alcatel-Lucent’s Velocix Digital Media Delivery Platform and is designed to enable service providers to build and operate their own dedicated CDN as an alternative to shared third-party CDNs. It is also attributed with improving video quality and offering faster file downloads at significantly reduced costs.

Security concerns about illegal content sharing are addressed with encryption functionality that are designed to allow pay-TV providers to implement robust set-top box-like content protection for virtually any device.

Commenting on the partnership and why it was formed, Ian Blaine, CEO of thePlatform observed: “In recent years, we’ve seen tremendous growth and innovation with online video, which is reshaping the future of TV...Our joint solution will enable pay-TV providers to create groundbreaking consumer services that unify content delivery across any screen.”

Added Derrick Frost, Senior Vice President, Global IP Video Solutions at Alcatel-Lucent: “Consumer demand for anywhere, anytime video services is exploding and our customers are looking for an edge.”