In a prime example of how Showing just how TV channels are use the Internet as a way of promoting themselves, Mexican music channel Televisa's Telehit has surpassed one million followers on Facebook.

The channel has developed a range of strategies through the social internet portal, such as exclusive prizes, travels, visits to TV sets and regular and constant communication between the channel's TV hosts and their fans.

Facebook has also revealed that communicated that 2.7 million users follow Televisa Network's signals; among these are highlighted those of Bandamax, Ritmoson, TDN, Unicable, Golden and Golden Edge.

Social networks have become essential for Televisa Networks, narrowing the distance between the audience and the channels themselves. The publication of exclusive content and the transmission of live events have resulted in TV audience growth, as well as that on the internet, says the company.