In a time where technology is so important, TV networks are trying to define themselves with the arrival of digitisation and HDTV and 3DTV, said Sergio Mimica-Gezzan, president of the TV Films Jury at the Monte-Carlo TV Festival.

"The networks have to define themselves because there are so many other competing distractions, and as a consequence viewing habits are changing. People are stepping away from the sort of habitual viewing that used to be the norm in favour of an 'a la carte' approach,” Mimica-Gezzan said. “They are getting used to the idea that they can watch what they want, when they want, so in order to attract viewers TV now has to be a real event all the time."

However a big part of the audiovisual talents is placed in television nowadays, according to the director: “Happily both for the viewers and the TV executives, television is increasingly attracting major talents. We are seeing more and more really inspired and creative writers, directors, producers and actors who elevate the quality of productions and at the same time raise the bar for everyone in the audiovisual industries".

In this sense Mimica-Gezzan believes that previously television was always regarded as having to compete with films, but these days they are very much on the same level.

Finally Sergio Mimica-Gezzan assured that we are witnessing the end of an era: "The mass-production attitude has gone, replaced by much more creativity and craft. The next thing I would like to see happening across the global audiovisual community is for talent from countries other than the usual suspects being given the tools and the opportunities to shine. And I would like to see more unorthodox financing which gives directors the chance to take risks".