The National Geographic Channel is launching a 24 hour Tamil language feed to bring its science, technology, history, culture nature and wildlife television programming to the 72 million strong Tamil speaking population of Tamil Nadu.

Last year, National Geographic added feeds in Telugu, for viewers in Andhra Pradesh, and in Bengali for Bengali speakers in West Bengal, Tripura and Assam - to increasingly cater for regional audiences across India. It also broadcasts in Hindi and English across the South Asian nation – which it has been available in for ten years.

“After successfully launching in regional languages like Hindi, Bengali and Telugu, we are extremely excited to bring the dynamic programming of National Geographic Channel to the doorsteps of the Tamil speaking community in the state of Tamil Nadu,” said Debarpita Banerjee, senior VP marketing, National Geographic Network and Fox International channels.

“In a state which is already known for its intellectual capacities, we are proud to offer our viewers fast paced and edgy shows, re-emphasizing our commitment towards creating every minute an amazing moment for our viewers and leaving them with thrilling and entertaining experience,” she added.

National Geographic has enlisted the help of Tamil actress Sriya Saran to promote the new language option for viewers in the state of Tamil Nadu.

“I have been an avid fan of the channel for a very long time and I strongly feel that the launch of the channel in Tamil will give a large community of Tamil speaking audience a chance to experience the awe inspiring programmes on National Geographic Channel,” said Ms Saran.

Rival channel Discovery launched a 24 hour Tamil feed in January 2011, the success of which it said led to its Telugu feed being introduced late last year.