The arrival of DTT is driving Spain’s low-cost producers to seek out what will inevitably be new markets where the barrier to entry is considerably lower than has normally been the case.

The production of original contents for digital terrestrial television is essential for the transition from analogue to digital TV as regards the consolidation of new business models. That is why Spanish TV producers are searching for new ways to repurpose their own content for all types of platforms (multi-screen) at very competitive costs.

The same is starting to happen in Latin America, where analogue switch over is going more slowly but steadily. In this continent the players are, in some cases, very well established with companies such as ZZJ producing nearly one thousand hours of fiction and entertainment.

This company has recently created a subsidiary for multi-platform contents as reports. According to CEO José María Zafra "the DTT channels began reprogramming what we had already seen on the in-the-clear television but they realised quickly that they needed original contents at costs that could not be levelled with the traditional TV's ones".

Spanish producer Isla is another TV producer looking for success through the same path and it seems to be successful. It has made several programs for Antena 3's DTT channel Neox and also for Telecinco's La7.

Another good example is the Spanish producer enminúscula, belonging to the leading producer Secuoya.