Published: 16.25 Europe/London, June 17, 2011
Modern Times Group (MTG) has acquired the exclusive broadcasting rights in Sweden for the XXll Olympic Games in 2014 and the Games of the XXX1 Olympiad in 2016.
The rights for the events – the former of which will be held in the Russian city of Sochi and the latter in Rio de Janeiro – include, but are not limited to, broadcast coverage on free TV, pay-TV, mobile and the internet.
A minimum of 100 hours of coverage of the Winter Games, and 200 hours from the Summer games, will be broadcast on the group’s Swedish free TV channels, with further coverage being offered on MTG’s other, complementary and thematic pay-TV, sports channels.
Coverage will also be offered via mobile phones and the internet by the streamed video service Viaplay.