Two million smart TVs have been sold by Samsung within just three months of the global launch of the Korean manufacturer’s internet-connected, media streaming and application loaded range of ‘smart hub’ televisions.

Smart TV sales are booming in emerging markets such as the Middle East, Africa and South East Asia, according to Samsung, which released the new products there a little later than in the more developed markets of North America and Europe.

According to figures from The NPD Group, Samsung is the top-selling TV brand in the US with a 24.9% market share in the total flat-panel TV market. Since April, the company says it has sold about 730,000 smart TVs in North America, which boasts the largest TV market globally.

Europe has consumed 710,000 of the web-connected and application centric Samsung sets – with significant sales figures seen in the UK, France, Italy and Germany. Samsung also reports 170,000 units have now been sold in the Middle East and Africa, and 270,000 in South East Asia - with sales continuing at pace in both regions. Samsung’s home market of Korea, meanwhile, has so far registered 120,000 sales of its smart TV sets.

After the initial rush to buy the connected products when launched in April, Samsung reports steady sales at an average rate of 150,000 units a week, or 22,000 sets a day. The company’s two millionth sale was reached on 15 June.

Market research firm DisplaySearch predicts that smart TV shipments – from all manufacturers - will exceed 123 million units by 2014, with In-Sat predicting that smart TVs and Blu-ray players that support online apps will comprise over 50% of a billion web-enabled stationary consumer electronics devices in use around the world by 2015.