Telco equipment manufacturer Ericsson is predicting that digital penetration in the Asia-Pacific region will rise dramatically over the next five years enabling a boom in TV everywhere.

The company believes that the market is witnessing rapid infrastructure changes in the Asia-Pacific market as consumer desire throughout the region reshapes the current TV market into an ‘anytime, anywhere’ experience.

Yet, with a nod to its role in the TV everywhere ecosystem, Ericsson also asserted that new devices and consumer behaviour is driving up video traffic and putting increased bandwidth pressures on networks.

Commented Staffan Pehrson, vice-president and head of solution area TV at Ericsson:“Digital penetration in the APAC region is set to rise dramatically over the next five years, which presents a number of challenges to operators; not only in the acquisition and processing of high quality content but also in the management and efficient delivery of large volumes of video, media and audio across multiple platforms to multiple devices.”