Published: 12.19 Europe/London, June 22, 2011

Lovefilm and Sony have today extended their partnership to allow Lovefilm subscribers in Germany to instantly watch hundreds of titles directly through Sony Bravia internet video TVs, Blu-ray players and Blu-ray Home Theatre kits.

The move to extend the partnership between the two companies follows the successful launch of the direct-to-TV service in the UK in March 2010. Lovefilm subscribers will be able to select the service as an icon on the menu bar of Sony internet video devices, search for titles through categories such as genre of ‘most watched’ and manage their DVD and Blu-ray rental lists through the TV.

Simon Calver, chief executive of Lovefilm, said in a statement: “We are working hard to expand the digital service in Europe and this is the next step in making LOVEFiLM available on as many connected devices as possible. Extending our partnership with Sony and being able to take this service directly into living rooms means that our German members now have access to hundreds of instantly available titles from the comfort of their sofas.”

Edward Uzzell, proposition development manager for Sony, commented: “We are delighted to announce our extended partnership with Lovefilm. Sony is the first consumer electronics manufacturer to bring the service directly to TVs and the German expansion means more of Europe can now enjoy the Lovefilm catalogue instantly via their connected devices.”