Palmetto Rural Telephone Cooperative (PRTC), a Walterboro, South Carolina-based telephone cooperative, is taking its TV offer to a new level by rolling out new IPTV infrastructure, with an eye to providing whole-home DVR, caller ID over the TV and remote DVR.

The aim is for PRTC to achieve service parity with national norms and offer differentiation beyond that.To get there, PRTC is deploying Alcatel-Lucentís "starter pack" endĖto-end IPTV solution, based on the Microsoft Mediaroom 2.0 software platform.

The offer was created specifically for the regional service provider market, a segment that is quickly growing when it comes to rolling out advanced television service. Faced with ever more competition from larger carriers in their home markets, many of them want to deepen customer engagement and add subscribers within their existing footprints.

"Alcatel-Lucentís IPTV solution, including the Microsoft Mediaroom component, gives regional service providers such as PRTC the scalability needed to serve customers throughout their service area - regardless of size," said Charles Marsh, vice president of sales for major accounts in North America at ALU.

ALU's integrated solution also delivers the ability to offer interactive, personalised TV services that give subscribers a more compelling TV experience. For instance, consumers will be able to enjoy real-time interactivity and seamless access to Web-based content.

By utilizing PRTCís existing headend investment, Alcatel-Lucentís Multimedia Integration Services team will integrate the Microsoft Mediaroom middleware on blade servers, deploy the 8950 Multimedia Integration Gateway to support complex billing and OSS requirements, and the 5905 which delivers a Communications Gateway, remote DV, and applications dashboard functionality.

"Deploying Mediaroom 2.0 allows us to offer our customers the most advanced video experience, including features such as instant channel change, picture-in-picture, video-on-demand and whole-home DVR," said Tony Stout, director of operations at PRTC.

Michelle Clancy | 24-06-2011