Asia-Pacific is expected to show the highest growth in the internet TV market, at 59% per year to 2017, according to a report.

Internet TV: A Global Strategic Business Report notes that viewers seeking high quality definition and a range of entertainment and viewing options are driving demand within the world internet TV market, which is anticipated to achieve a value of $81.2bn by 2017.

Evolution of multimedia technologies has seen viewers demand more advanced functionality from their TV equipment. The rapid development of TV technologies is driving momentum in the internet TV market, and online viewing is anticipated to become commonplace - even more so after the analogue signal switch-off.

Growth in the IPTV market has been driven by the success and development of video over internet technologies. The significant increase in available internet TV channels has also encouraged viewers, while television on demand is particularly popular with young people and the time pressured.

Internet-based TV demand will increase as consumers chose to run electronic devices with internet-related technologies such as iPods, DVD players and games consoles, through their televisions. Consumers purchasing internet-enabled TVs will gain instant access to a variety of online content, although network bandwidth capacity will need to increase to cope with demand.

Louise Duffy | 24-06-2011