Connected TVs and the services they offer are becoming increasingly popular in Poland.

Speaking to Gazeta Prawna, Marcin Bolbot, director of sales and marketing, Samsung Electronics Poland, estimated that 35% of set sales in the country this year would be of connected TVs, up from 15% last year.

Samsung itself expects its sales this year to be double the 150,000 achieved in 2010.

The total number of connected TVs in the country already stands at over 300,000, and leading broadcasters such as Polsat (Ipla) and TVN (, as well the cable operators UPC Polska (UPC Live TV) and Multimedia Polska ( are providing services over the internet.

In the case of Polsat, it is expected to introduce a new widget for Samsung TVs giving access to its movie library sometime this week.