International children’s channel KidsCo has entered into a partnership with GO Malta’s leading provider of telecommunication services.
Under the terms of the agreement, and through its GO interactive TV service, GO’s subscribers will be able to access KidsCo programming from 1 July 2011.
KidsCo is to offer shows such as Paddington, Danger Mouse, Rescue Heroes and The Wiggles as well as first run exclusives including Turbo Dogs. KidsCo will also air its original productions such as Boo & Me, Boo & Me 2 and Jass Time!
Commented Paul Robinson, Global CEO at KidsCo, welcomes the news: “We are delighted to be joining forces with GO Malta to extend our unique offering of family friendly programming throughout Malta. Malta’s forward thinking, having been the fifth of 27 countries in Europe to switch from analogue to digital before the required deadline at the end of 2012, has led to the launch of a number of new VOD and digital channels, of which we are thrilled to be one.”
Charmaine Farrugia, the senior manager for strategic marketing at GO, added: “Listening to our customers’ feedback has always been one of our company’s focal points so we are confident that KidsCo’s unique proposition and emphasis on family friendly ‘edutainment’ will be well received.”