Cloud-based software-as-a-Service (SaaS) platform provider ThirdPresence has announced a co-operation with Finlandís Sanoma Media to deliver catch-up TV to mobile devices, specifically the Apple iPhone and iPad.
Sanoma Media boats a potential audience of more than 290 million people in 12 European countries. As part of the deal with ThirdPresence, Sanoma Media's commercial TV broadcaster Nelonen has chosen the SaaS video firm to deliver the TV catch-up service Ruutu.fi to the iPad. Ruutu.fi provides access to programming from the broadcaster's TV channels in Finland, as well as video material related to programs and news. The free iPad service offers access to content such Four Weddings, Come Dine with Me, MasterChef and Wipeout.
The service is ad-funded and plays in-stream pre-roll and mid-roll ads from the broadcaster's existing ad serving platform, using ThirdPresence's video player technology. . ThirdPresence also offers a potential content monetisation stream by advertising, subscription or pay-per-view, with detailed tracking of content usage
"In the next few years we will see explosive growth in the amount of video consumed on various mobile devices. For TV content, tablets and devices like the Apple iPad seem to be the most interesting." said Kai Taka-aho, Head of Online, Nelonen, explaining the objective of the new service.
"We are very excited to work with Nelonen and we look forward to expanding our partnership with Nelonen and Sanoma Media as the organization introduces new mobile video initiatives over the coming months," added ThirdPresence CEO Markus Backstrom.