The Russian social TV network Videomore has attracted 10 million unique visitors in its first six months of operation, with an average viewing time of 30 minutes.

The service, which is operated by CTC Media and gives access to free content from its three Russian channels CTC, Domashny and DTV, made its debut on December 16 last year with a view to capturing a share of the country’s rapidly expanding internet advertising market, forecast to be worth over $200 million (€140.9 million) in 2015.

Its video library currently consists of 5,000 titles, while the number of video views per day stands at 125,000.

Videomore now has 13,000 registered users.