Malta’s first on demand television service is to launch on the Melita cablenet courtesy of the On Demand Group (ODG). The service, branded “ondemand!” will be the 18th platform where ODG has launched services.

“We are delighted to be working with Europe’s leading VOD aggregator,” said Ludolf Rasterhoff, chief operations officer, Melita. ODG has contracts with all the major Hollywood movie studios, premium TV networks and music suppliers. “he launch of the ondemand! service will substantially enhance our TV offering and allow our subscribers a total TV experience to watch the programme of their choice whenever they want”.

Serving the world’s smallest and most densely populated country, Melita offers a quad-play offer that includes 3G mobile, TV, broadband internet and telephony.