07.23 Europe/London, June 29, 2011

Russia’s leading DTH platform Tricolor TV has launched a service named Cinema Tricolor TV that allows subscribers to watch up to 12 movies a day.

In total, Cinema Tricolor TV provides a choice of 12 movies on 12 screens – effectively 144 film shows a day – with sessions beginning every half hour.

One film is changed each day and the line-up completely upgraded every 12 days.

Cinema Tricolor TV is available to all Super Optimum subscribers who have the necessary MPEG-4 reception equipment.

It is running in test mode until September 1 and will be available free of the charge for the rest of this year.

It will be upgraded in the future to 24 screens and include an improved user interface and the ability to watch movies in a particular location.