TV Globo Internacional, the international version of Brazil's main broadcaster TV Globo, is to celebrate 12 years in the TV market with a major push into new markets.

The channel already reaches 575.000 subscribers in 115 countries, through some 70 cable TV operators, satellite TV platforms and IPTV platforms worldwide.

According to Marcelo Spinola, the international signal's CEO, said to 'Todo TV News' that nowadays the channel is going through its second phase after its launch in the countries where large numbers of Brazilian migrants live in Portugal and Angola.

"Today's second phase means our subscriber data base is growing but we are also implementing local programming in the five feeds we have: Japan, Portugal, Europa, the Americas and Africa," he declared.

This strategy consists of a different programming schedule depending on the region the channel gets received with local production in each of them through independent producers or through co-productions.

As for the US, TV Globo Internacional has a locally produced program made by a citizen living in this country. But this program has its Japanese version and it shows the real life of the Brazilian community in every country.

Regarding multiplatform distribution, There will be lineal and non lineal contents here such as the VOD. In fact the broadcaster has a VOD service in Portugal's pay-TV operator ZON. "For our Portuguese subscribers we offer TV Globo Portugal's contents for the VOD platform" he highlights.

HDTV services will arrive as part of a third phase.. "When the time comes the channel will have its own HDTV version but we need subscribers with HDTV STB's. And not very many operators have a big number of HDTV decoders. So we still believe this need does not exist yet" he concludes.

IŮaki Ferreras | 01-07-2011