German media company ProSiebenSat.1 wants to grow through new channels and acquisitions, and plans to launch a TV channel in Germany targeting wealthy male decision-makers between 45 and 65 years of age.
According to German newspaper "Süddeutsche Zeitung", the launch could take place in the second half of 2012. The project is headed by Katja Hoffem-Best who developed women's channel sixx for ProSiebenSat.1 and men's channel DMAX for Discovery. "A bit of DMAX, Sport1, ARTE and ProSieben," ProSiebenSat.1 CEO Thomas Ebeling told the newspaper. "The target group are people who have grown up with ProSieben, but for whom some formats are simply too young."
The TV group, which already owns channels in Scandinavia, also wants to expand its foothold in international markets, preferably through television in Arabic and Asian countries. "I don't rule out the purchase of channels outside Europe," said Ebeling. If opportunities came up, he would take a close look. "€100 million for a channel which is worth it, that's something one can think about."
In financial newspaper "Handelsblatt" Ebeling specified: "We would be open for everything, for partnerships, minority stakes or acquisitions. We are always looking at markets which could be interesting for investments. This could also include markets in Asia and the Middle East."
ProSiebenSat.1 also wants to enlarge its production business. The company, which already owns 15 production firms, wants to enter the TV production market in emerging countries. "We are evaluating production partnerships and new sales models in China and India," Ebeling told "Handelsblatt". "This is part of our growth strategy. But we are not under pressure and also not in a hurry."