Two new Farsi language satellite television channels are soon to be launched by a News Corporation and Moby Group joint venture, according to Abu Dhabi newspaper The National.
Broadcast Middle East (BME), based in Dubai, has operated the Farsi1 channel since 2009, but this month will launch a sister station called ‘Zemzemeh’ – or ‘Whisper’ – aimed at a female Farsi-speaking audience. A third Farsi channel will reportedly follow by mid-September, after the month of Ramadan – technical issues allowing.
This channel will be an internationally recognised brand from the News Corporation stable, aimed more at male viewers, and dubbed into Farsi - according to the report.
Zaid Mohseni, chief executive of BME, told The National the free-to-air Zemzemeh satellite channel will be available from 9 July and, like Farsi1, will be transmitted across Iran, Asia, the Middle East, North Africa and Europe via Eutelsat W3A.
"We're targeting all the Farsi-speaking geographical areas,” Mr Mohseni is quoted by the newspaper as saying. “The biggest is Iran, followed by Afghanistan, Tajikistan, Uzbekistan, and the UAE. These are some of the biggest markets we've got.”
BME is based at Dubai Media City and, in addition to News Corp investment, is backed by the Afghanistan media company, the Moby Group – which among its many businesses operates Tolo TV, Lemar TV and Arman FM.