WATCH VIDEO: Sky has recruited Spurs and England striker Peter Crouch and rapper Dizzee Rascal for a new advertisement that will promote the new Sky Go service.
Launching this month, Sky Go is a multiscreen service that will allow Sky subscribers access to Sky content across a range of devices including the iPhone, iPad and laptop.
The 60-second ad, which was created by Brothers & Sisters and premieres today, illustrates the flexibility of Sky Go by featuring sports fans miraculously folding one device into another using only their bare hands. Crouch, known for his goal celebrations, adds a new one called ‘The Fold’ to his repertoire. Rascal performs a rap against a backdrop of glamorous dancers and folding TV screens that display live sports coverage as they fold into phones.
The campaign will run across TV, print, outdoor and digital.