The number of homes paying for IPTV will rocket to 155 million by the end of 2016, up from 35 million at the end of 2010, according to analyst firm Digital TV Research.

The company's latest IPTV Forecasts report, which covers 73 countries, goes on to explain that the Asia Pacific region will supply 85 million of the 120 million additional subscribers during this period. China will provide 70 million of the 2016 total subscribers, up by more than 10 times its total at the end of 2010.

Report author Simon Murray said: “By 2016, 83% of the paying IPTV subscribers will take triple-play [TV, broadband and telephony services], with 10% paying for dual-play [TV and broadband] and only 7% as standalone TV subscribers.”

Global IPTV penetration was only 2.6% of TV households at the end of 2010, but will climb to 10.5% by the end of 2016. IPTV penetration will reach 12% in Asia Pacific, Eastern Europe and Western Europe. By 2016, penetration will be highest in Cyprus (42%).

Louise Duffy | 04-07-2011