Sony Gulf has set an ambitious target of 2.5 million sales of its Bravia television range to consumers in the Middle East and North Africa (MENA) this financial year, equating to 40% of regional internet-ready TV sales from the Japanese consumer electronics giant.

The company is launching 24 models from its Bravia range in the Arab world – 19 of which are internet enabled. It follows the launch earlier this year in the region of its range of three dimension (3D) TVs.

“As viewers shift their preferences across different forms of entertainment available at home, the ability to provide a platform for watching HDTV or 3DTV, or enjoying apps and browsing the internet seamlessly on one device is crucial,” said Osamu Miura, managing director, Sony Gulf FZE.

“Our Sony internet TV is a revolutionary range that meets this high-tech consumer demand and provides a one-on-one relationship with content,” he enthused.

The TVs provide access to a mix of free and premium films, video and music services through its Bravia internet video platform. This already features the YouTube video hosting site, and Sony promises that widgets will soon follow for Facebook and Twitter enthusiasts to download onto their Bravia internet TVs, allowing them to watch TV and browse the popular social networks simultaneously on screen.