Simon McGrath has joined online video management company thePlatform as the organization grows its European presence.

In his new London-based role McGrath will be a part of the senior executive team, dealing with both commercial and product strategy. His brief will be to build up the business of thePlatform in Europe.

McGrath was previously at SeaChange International, where he looked after strategic accounts and alliances within EMEA. Prior to this he handed global marketing for the group, developing the business case for Virgin Mediaís national dynamic VOD platform, which went live in April 2010.

Prior to SeaChange McGrath was a director of On Demand Group, the SeaChange-owned independent content aggregator, where he helped launch NTLís VOD service in 2005.