Food Network takes portion of Freeview
07.51 Europe/London, July 7, 2011 By Robert Briel
Food Network UK has announced the launch of a four-hour primetime programming block on Freeview during the primetime slot of 18:00 – 22:00.
“The addition of first-rate lifestyle and entertainment programming from Food Network UK further strengthens our subscription-free offer and helps to boost Freeview’s leading position in an increasingly competitive market,” said Ilse Howling, managing director of Freeview, in a statement. “We’re delighted millions of homes will be able to enjoy established names, new faces and a variety of exciting entertainment shows offered by the channel.”
“The launch on Freeview represents an important step forward in our expansion strategy for Food Network in the UK,” said Nick Thorogood, managing director of Food Network Europe, Middle East and Africa (EMEA). “We have quickly established Food Network as a unique and diverse lifestyle entertainment channel that provides a fresh approach to food programming, and we are really excited about bringing it to an even larger audience in the UK.”