Japanese telco NTT DoCoMo and Chinese search engine Baidu have teamed up to distribute mobile content to Chinese users.
The two companies plan to form a joint venture (JV) next month and DoCoMo is expected to invest about 2 billion yen (£15.4m), the Nikkei Business Daily reported.
Baidu will take an 80% stake in the JV, while DoCoMo will own the remainder.
The two firms plan to develop and operate a site with search functions and will call on Japanese companies to supply content such as games, animation and comics for subscribers of Chinese mobile phone carriers, including China Mobile.
DoCoMo has plans to form a content distribution system in Vietnam and market its services to telcos in other parts of Asia as well. It is also considering investment in local content providers, Nikkei reported.