CNN International is basking in recognition of its position as the leading commercial news brand in cross-platform reach for both EMS 20 and EMS Select 20 in the European Media and Marketing Survey (EMS).
The survey shows that CNN International has the highest monthly combined reach (traditional TV, online TV and mobile TV) of all international news brands. CNN’s cross-platform leadership spans key target groups among both EMS and EMS Select: Business Decision Makers, C-Suite, High Income Earners, Opinion Leaders and Business Travellers.
Commented Jonathan Davies, Executive Vice President, Advertising Sales, CNN International: “These results reinforce the benefits for advertisers in choosing CNN for their integrated campaigns. As news consumers’ habits evolve, the CNN brand demonstrates its strength in offering innovative cross-platform advertising solutions that reach an influential, elite audience.”