Com Hem has announced plans to launch its own TV channel to over one million homes connected to the Swedish cablenet.

TV Com Hem will broadcast 24-hours-a-day and feature news provided by commercial network TV4, entertainment news, television previews and other information from the operator.

Sales and marketing director Annika Sten Pärson said she was enthusiastic about the initiative: “Through TV Com Hem, we have a unique opportunity to reach out to our customers directly in their living rooms. We also know that news is a programme that our customers really appreciate and are pleased to work with TV4.”

TV Com Hem will be included in Com Hem’s big basic ‘XL’ package from the autumn.