Zon Contenidos, a subsidiary of Portugal's multimedia group Grupo Zon, is responsible for the advertising on the company's cable channels and has launched Zon Widgets - a commercial platform to address national brands.
Zon Widgets is a set of applications allowing access to interactive content on television through the Zon Box advanced decoder, which works on the company's cable network only.
CitroŽn and MPG are, respectively, the first client and agency to try the new model. So now on accessing the Zon Widgets platform, according to 'Tele Satťlite', all Zon Box clients will find a CitroŽn banner that can be used to access a landing page promoting its new DS4 vehicle.
Finally this application also contains games, social networks, programming schedules and programming highlights among other entertainment and information services. Currently Zon has some 21 interactive applications.