Digital TV Research forecasts that the number of pay DTH homes will be 195 million across 73 countries by end-2016, up from 139 million at end-2010. The Satellite TV Forecasts report estimates that penetration was 10.3% of TV households at end-2010 and will reach 13.1% by 2016.

India will lead the sector with 45 million pay DTH homes in 2016, followed by the US with 36 million. However, penetration will be highest in South Africa (47%) and Ireland (41%).