As part of its plan to ensure the effective rollout of the Sky Anytime+ VOD service, BSkyB has embarked upon a major software upgrade of its set-top box (STB) estate.
Sky Anytime+ complements the existing Sky Anytime push VOD service with a comprehensive catalogue of on-demand content available to Sky Broadband customers.
The strategy has involved rolling out a customised implementation of NDS’ advanced STB software from NDS for its Sky+HD boxes. By use of the software and end-to-end progressive download technology to power its on demand service, Sky will be able to deliver VOD content over its own broadband network direct to customers STBs.
Once enough content is delivered to the DVR, playback can commence – allowing for the remainder of the content to be delivered in the background, thus ensuring a consistent and reliable customer experience.
Explained Alun Webber, Managing Director of Product Design & Development at Sky: “With over 10 million subscribers in the UK and Ireland we are constantly working to ensure that our platform offers the best possible customer experience. Our collaboration with NDS to develop this set-top box software puts us in a great position to continually innovate, giving customers even more choice and control over how and when they consume the content that they love”.