TV Genius has announced it has integrated its award-winning Content Discovery Platform with Facebook.

It brings about a new personalisation to TV guides, meaning that when a user logs into an EPG with Facebook Connect, all the shows that have been liked by their friends are instantly highlighted in the grid.

The company says that the Content Discovery Platform is a cloud-based solution, meaning that it’s easy to deploy Facebook-integrated EPGs on the web, connected TVs, smartphones, and tablets.

“In world where operators are battling to be the key entertainment hub, a Facebook-integrated TV guide will increase stickiness, encouraging users to interact with the TV guide and their friends,” says Tom Weiss, CEO of TV Genius. “Powerful social recommendations will help viewers stumble across the content they want, while helping providers offer relevant, timely content.”

TV Genius is already powering TV-centric Facebook apps for ITV, Freeview, and the Danish Tjek TV.