GlobeCast has named Philippe Rouxel as its new chief marketing officer with a brief to develop the company’s global product strategy across all business units in France, the UK, Italy, South Africa and Asia.

He will lead the implementation of a strategy focused on value-added products in the broadcast market.

Rouxel has spent the last four years as vice president of international distribution for France 24. Previously, he held business development positions with channels belonging to Lagardère, Canal+/Multithémathiques, Viacom/MTV Networks International, Première, and Walt Disney International.

Rouxel graduated from EDHEC and CELSA Paris-Sorbonne