Australian online DVD subscription company Quickflix has hired former Telstra executive Chris Taylor as CEO.

Taylor was a director of Telstra Media, where he headed up the online and mobile digital publishing business, and launched the telco’s IPTV services, which included streaming movies through the T-Box and other connected platforms.

Last week it was announced that Telstra BigPond was to close its DVD rental business, sell its inventory and equipment to Quickflix and refer its customers to Quickflix.

Quickflix founder and executive chairman Stephen Langsford said: "He is one of the few media and entertainment executives in Australia with hands-on IPTV experience and has an in-depth understanding of how to engage audiences through movie and TV content. Chris joins our expanded national team of entertainment, media and technology executives and we are in excellent shape to go very hard at driving growth in what is a large market opportunity."

Taylor said: "Quickflix's online DVD rental subscription business is very well positioned to capture a large share of the $600m per annum currently spent in physical DVD rental stores in Australia and the further A$1b in DVD retail in Australia. More than 80% of households in Australia have a DVD player and internet access and are all potential Quickflix subscribers.

"The board has set aggressive growth targets for the next five years and I am focused on meeting them and delivering significant shareholder value."