The Croatian national commercial broadcaster Nova TV has launched a VOD service.
Known as OYO, it gives viewers access to over 100 movies, as well as a variety of content from both Nova TV and its sister channel Doma TV.
In the future, they will also be able to watch live broadcasts such as games from the Champions League.
Viewers are charged between HRK9.90 (€1.17) and KN16.90 for a premium movie title and between HRK6.90 and HRK9.90 for a future TV episode.
OYO is expected to become available on mobile devices by the end of the year.
Nova TV is one of six TV stations in Central and Eastern Europe owned by CME.
CME began introducing VOD services in all its markets, starting with the Czech Republic, earlier this year.