The Russian telco Rostelecom has chosen SmartLabs to develop a common platform for its federal IPTV service.

Kommersant reports that SmartLabs won a tender in which 12 other companies participated and that the contract is for five years and worth $50 million (35.6 million).

The need for Rostelecom to develop a common platform is highlighted by the fact that it currently operates three different IPTV services with a total of over 400,000 subscribers.

The advantage of using SmartLabs is that its solutions are already used by subsidiaries of Svyazinvest.

Although IPTV is the fastest growing segment in Russian pay-TV, its market share is still only around 3%.