The Digital Entertainment Content Ecosystem (DECE) is reaching out to content, technology and service providers to begin licensing program for the UltraViolet digital rights locker before it is rolled out to the public in autumn.

The UltraViolet programme is designed to address the growing issue of running content legally across multiple platforms, empowering consumers to use multiple content services and device brands interchangeably, at home and on-the-go.

UltraVioletís specifications include a universal Common File Format for downloads, which allows consumers to copy playable files directly among multiple brands of registered apps/devices, even as they may run different UltraViolet-compliant Digital Rights Management (DRM) systems. With the Common File Format, titles intended for downloading will be encoded and encrypted by the entertainment content providers just once, but will be able for playback across multiple designated platforms.

Signing up for the UltraViolet licensing system will allow companies to implement technical specs; market content, services and products with the UltraViolet name and logo; and make use of a centralised digital rights locker system for consumersí management of their UltraViolet proofs-of-purchase.

Licensing is available for companies to participate in UltraViolet through one or more of five defined roles: content provider, retailer, streaming service provider, app/device maker, and download infrastructure/services provider.

Commented Mark Teitell, UltraVioletís General Manager, commented: "Consumers are looking for a better value proposition to own and collect digital movies and TV shows -- a proposition that provides downloads, streaming and physical copy viewing options which are accessible on multiple platforms. The initiation of UltraViolet's business-to-business (B2B) licensing program represents another key step in the development and roll-out of this new ecosystem designed to respond to this consumer demand."

DECE currently comprises a cross-industry consortium of more than 70 companies including Adobe, Blockbuster, BSkyB, BT, CableLabs, Cisco, Comcast, Cox, CSG Systems, CyberLink, Dell, Dolby, DTS, FilmFlex, Fox Entertainment, Fujitsu, Hewlett-Packard, Huawei Technologies, IBM, Intel, Irdeto, LG Electronics, Liberty Global, Lionsgate, LOVEFiLM, Microsoft, Motorola Mobility, Nagravision, NBCUniversal, NDS Group, Netflix, Neustar, Nokia, NVIDIA, PacketVideo, Panasonic, Paramount Pictures, Philips, QuickPlay, Red Bee Media, Rovi, Saffron Digital, Samsung Electronics, SeaChange, Sony, Sony Pictures Entertainment, Technicolor, Verimatrix, VeriSign, Vudu and Warner Bros.