Satellite bandwidth optimisation firm NovelSat has announced the global launch of its 3G-Sat NS3 modulation solution technology which is claimed to increase satellite bandwidth capacity by up to 78%.

As operators rollout increased amounts of HD and 3D and other bandwidth intensive services, NovelSat believes that there is a huge opportunity, addressed cost-effectively by its software, to enable operators meet these increased demands without recourse to investing in hardware that runs the danger of obsolescence.

NovelSat says that the launch means that operators are no longer faced with the choice of upgrade being limited to DVB-S2 or nothing. It insists that it brings to the table a brand new set of upgrade options that vastly exceeds DVB-S2’s broadband efficiency capabilities, while being fully backwards compatible with the earlier generations of DVB-S and DVB-S2, allowing for a seamless transition.

Specifically it is said to increase satellite bandwidth by 20% to 55% over current DVB-S2 and DVB-S standards respectively for 36 MHz transponders, and up to 78% for 72 MHz transponders with the highest data rate of up to 358 Mbps.

Claimed business benefits include the transmission of more HDTV, SDTV and 3DTV channels, and data communication over an identical link budget and transponders. It adds that NS3 can enable the same reception quality under lower SNR, which results in a smaller, and lighter antenna and enlarge satellite coverage footprint by enabling same quality of service with 2-5 dB inferior reception.

Explained NovelSat CEO Itzik Wulkan: “More than ever before, CTOs, network VPs, engineers, and procurement managers are trying to protect the value of their planned equipment purchases-especially while preparing for the global events unfolding in 2012. The London Olympics, Euro Cup, and the upcoming US Presidential elections are just a few of the major activities to be transmitted worldwide in HDTV and 3DTV — thus demanding the most bandwidth capacity in history. As the industry invests in new equipment, they need to buy future proof equipment that is not only DVB-S2 enabled. They need to be aware of the major satellite transmission avoid buying new equipment which is already obsolete.”