After making a huge bet on the development of the connected TV concept under the HbbTV standard, Telefónica, Corporación RTVE and Mediaset España have begun trialling their technology in Spain.

The services are designed to allow users to watch on demand television through the internet and the purpose of this initiative is to push the development of this standard and at the same time the call for other broadcasters to follow suit.

The project will searches for the integration of the best things from the worlds of the Internet and television worlds, extending the consumption of both media, according to the companies’ executives.

They have also stated the standard will change the way television is watched and they set 2012 as the year on which this concept will be developed commercially.

Iñaki Ferreras ©RapidTVNews | 15-07-2011