10.17 Europe/London, July 15, 2011 By Julian Clover
Kabel BW has extended its agreement with Sky Deutschland, offering its subscribers all of the pay-TV platform’s programme packages as standalone products.
The offer will include the new Sky Sport HD Extra and Sky Sport News HD channels, slated to launch in the next few weeks.
The original agreement, brought to the market in July 2010, marketed Kabel BW’s existing triple play proposition alongside elements of the Sky offer.
From August Kabel BW will offer its customers the full range of Sky packages as independent products. Customers will be free to choose whether they book from Kabel BW or Sky.
“The new agreement with Sky Germany underscores our strategy to expand its HD service continuously. In addition, our customers will now receive all Sky packages directly from Kabel BW. This reinforces our position as the entertainment provider in Baden-Wuerttemberg,” said Kabel BW product manager Stefan Beberweil.
Kabel BW serves the state of Baden-Württemberg and boasts 2.4 million subscribing households.