Editor ©RapidTVNews | 18-07-2011

The leading cable TV multi-service provider in Latin America, NET, has selected the Cisco Content Delivery System (CDS) for its NOW new video on demand (VOD) service.

The CDS is designed to enable NET's ambition to allow customers to watch video whenever they want, replicating a home video store. It comprises networked distribution servers, or Content Delivery Engines, which are grouped to work as a single logical system. Additional engines can be attached, allowing for NET's infrastructure to accommodate additional video storage and streaming video capacity.

NOW began in April 2011, initially for customers of NET HD and NET HD Max services, and will launch with over 2000 titles, including paid content, most films, and free TV content broadcasting which are part of the customer package.

The service is available in some regions of Sao Paulo and will be extended to Rio de Janeiro, Porto Alegre, Curitiba, Campinas and Belo Horizonte. The implementation will be gradual, and it is expected that the service will be available to all HD customers of these cities by the end of the year.

"With NOW, NET will transmit thousands of custom channels. It is a channel for customers to watch what they want, when they want", said Marcio Carvalho, director of products and services for NET.

"By choosing to watch content from NOW, our customers will have an exclusive broadcast, totally independent of the normal cable TV or broadband services they already had. This is only possible due to NET's high-capacity fibre optic network. This technology differentiation enables NET to be a pioneer and innovator of various services in Brazil, including high-definition, 3D, ultra broadband and now the delivery of programming in a custom, on-demand way - to watch it when you want."