Louise Duffy ©RapidTVNews | 19-07-2011
Indian film producer and distributor Eros International is to enter new markets with the release of the Bollywood movies RA.ONE in Taiwan and ENDHIRAN in South Korea.
RA.ONE, starring Shah Rukh Khan, Kareena Kapoor and Arjun Rampal, will be released worldwide at Diwali, 26 October 2011, and screened in Hindi with Taiwanese subtitles across 20 screens in Taiwan, a milestone for any Bollywood film in the Taiwanese market.
In addition to the release of RA.ONE in Taiwan, Eros has signed an agreement with a local Taiwanese distributor for the theatrical release of the 2010 Salman Khan blockbuster Dabangg in September 2011, which will then be followed by the hit comedy Heyy Babyy, featuring Akshay Kumar, Fardeen Khan, Ritiesh Deshmukh and Vidya Balan, and the 2010 release Knock Out, starring Sanjay Dutt and Irfan Khan.
ENDHIRAN, which is already the highest grossing Tamil film in a number of international territories, will be released across 50 South Korean screens, in Tamil with Korean subtitles, in September 2011. Last year, ENDHIRAN’s opening weekend broke all Indian box office records for any film. In 2010, the three language versions of the film (Tamil, Telugu and Hindi), directed by S. Shankar, earned US$20.6m over the opening weekend. During its theatrical release it earned overseas box office receipts of US$13.2m.
Kumar Ahuja, senior vice president of business development at Eros International, said: “We are delighted that we have this opportunity to access the lucrative Taiwanese and South Korean markets. RA.ONE will be the first Indian movie to be released on such a scale in Taiwan and combined with ENDHIRAN’s release in South Korea we believe that there is significant potential for further Hindi and Tamil blockbusters to be released in both countries.”