11.08 Europe/London, July 19, 2011 By Chris Dziadul

The ad market in Poland is projected to grow by only 2.4% this year, according to data published by ZenithOptimedia Group Polska (ZOG).

According to Rzeczpospolita, this contrasts with the 5% expected by the Polish sales house Starlink.

ZOG expects TV ad spend to grow by 2.6% this year, with radio (5.3%) cinema (5.8%) and the internet (15.4%) all faring better.

However, the TV market should benefit next year from the Euro 2012 tournament, with ad spend as a whole projected to grow by 5.6% before falling back to 4.5% in 2013.