11.01 Europe/London, July 20, 2011 By Chris Dziadul

The new global brand Viacom Blink! has made its global debut on Multimedia Polska in Poland.

Plans to launch Viacom Blink! were announced by Viacom International Media Networks (VIMN) and Endemol in May, at which time the channel had also secured carriage on the DTH platform n.

Viacom Blink! targets a female audience aged 16-49 and will eventually be rolled out to other Central and East European markets, as well as the Middle East and Africa.

Multimedia Polska is offering Viacom Blink! in its Cyfrowy Komfort package.

It is the 11th channel the cable operator has added to its line-up since May.