Editor ©RapidTVNews | 21-07-2011

As it, like other studios, endeavours to mitigate against falling DVD sales, leading Hollywood film studio 20th Century Fox is to launch a download service to Android devices.

The Financial Times reports that from October the studio will enable purchasers of its Blu-ray discs to download an Android-compatible digital copy of particular films from the 20th Century Fox website and then side load them to mobile video capable Android phones or increasingly tablets such as the Samsung Galaxy. The service will initially available in the UK, US, France and Germany.

“Given its strong growth as a mobile operating system, the support for Android is an important move for us because it further enhances Blu-ray discs as the best way to get your movies to all your screens,” said Vincent Marcais, senior vice-president for marketing at 20th Century Fox International Home Entertainment in the FT.

“The starting point for us is that people like to own a movie,” Mr Marcais said. “We need a business model that satisfies that need and Blu-ray is the business model that satisfies that.” The executive added that streaming services which allow online rental without a permanent download such as LOVEFiLM and Netflix were “good complements” to ownership.