Joseph O'Halloran ©RapidTVNews | 21-07-2011

As it battles to establish itself in the over the top (OTT) video space, Amazon has just signed a non-exclusive licensing agreement that will allow its customers to stream CBS television shows.

The full financial terms of the deal have yet to be disclosed but what can be revealed is Amazon will add, at no additional cost, 2,000 episodes from the CBS library to grow the total number of videos in its Prime instant video service which competes head on with OTT leader Netflix.

This means that Amazon Prime will now offer more than 8,000 movies and television shows, and offer full seasons for 18 popular television series which already includes The Tudors, Numb3rs, Medium, the complete Star Trek franchise, Frasier and Cheers. Dozens of CBS shows will also become available to customers of the Amazon Instant Video streaming video service that offers customers more than 90,000 movies and television shows available to purchase or rent.

"Our new deal with CBS makes Amazon Prime even better for customers," said Jeff Bezos, CEO. "We're excited to add thousands of popular CBS programs to our already great selection, all of which stream at no additional cost to Amazon Prime members."

"Amazon has created one of the most popular consumer marketplaces in the world, and we are very pleased to make these titles available to their Instant Video and Prime customers," said Leslie Moonves, President and Chief Executive Officer, CBS Corporation. "This new agreement represents another meaningful way for us to realize incremental value for CBS's content."