Editor ©RapidTVNews | 22-07-2011

Vision IPTV has added Roku capability to its flagship platform to enable broadcasters and video content owners to extend the reach of their broadcast services to the US market.

The company’s traditional broadcast monitoring facilities see use in actively monitoring content streaming as well as ensuring the quality of broadcasts and reliability. Broadcasters can also use Vision IPTV’s platform to customise programme schedules, geographical delivery, billing and advertising.

At present Vision IPTV supports the leading IP and hybrid set top boxes (STBs) and is keen to add the Roku the portfolio as it opens the door to a rapidly expanding North American audience who own a Roku box. Roku is proving a huge success in the US, where it recently served its one billionth stream, and expects to have sold some 3 million units by the end of the year, riding the wave of increased popularity of over the top video (OTT) services such as Netflix and Hulu.

Vision IPTV has extended the capability of its online video platform for broadcasters and content owners to include broadcast to users of existing Roku devices plus the upcoming Roku 2 player. This, claims the company will allow for a short turnaround in enabling channels or video on demand to be set up and added to the Roku app store as subscription, pay-per-view or free to air.
Explained John Mills, CEO of Vision IPTV: “Roku has proved a huge success in the US, offering simple and cost effective access to TV and on demand services over the internet. International broadcasters can now extend their reach to Roku users, streaming live TV or delivering video libraries through Vision IPTV’s platform for broadcast quality internet TV and video delivery.”