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Thread: IPTV advances as AT&T adds 202k new TV subs

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    IPTV advances as AT&T adds 202k new TV subs

    Michelle Clancy ©RapidTVNews | 21-07-2011

    AT&T added 202,000 U-verse TV subscribers during the second quarter of 2011, driven by strong performance in its IPTV business lines.

    The additions bring AT&T's total subscriber base to 5.3 million, or 21.5% of households served. Overall penetration for the IPTV service is 25% in areas where it's been available for 36 months or more. ARPU for U-verse triple-play customers stood at $170, up 8.3 percent year-over-year.

    "We are seeing encouraging signs in wireline revenues," said Chairman and CEO Randall Stephenson said on the earnings call.

    Cable continues to lose ground to satellite and IPTV. One reason could be that fiber-based IPTV service allows operators to more easily roll out multiscreen strategies like AT&T's U-verse mobile app, which it recently expanded to Android devices. The ability to easily wrap in bandwidth-intensive new digital features is an advantage over its cable competitors that it can take in a number of different directions, according to new research from Infonetics.

    "Our latest IPTV survey confirms that IPTV services are entering their next phase as operators move beyond basic video offerings and begin providing consumers a highly personalised, highly integrated and portable on-demand viewing experience," said Teresa Mastrangelo, directing analyst for video at Infonetics Research. "Multi-screen viewing, interactive applications and social networking are some of the services expected to be implemented over the next year."

    AT&T reported consolidated revenue of $31.5 billion, up more than $680 million, or 2.2 percent, year-over-year.

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    IPTV services get highly personalised and on-demand

    Joseph O'Halloran ©RapidTVNews | 22-07-2011


    IPTV services are entering their next phase as operators move beyond basic offerings and provide highly personalised, integrated and portable on-demand viewing experiences, according to Infonetics Research.

    Although most IPTV operators continue to focus on customer acquisition by offering similar services as their competition, the analyst believes that the need to evolve is crucial as IPTV providers compete in an increasingly cut-throat market.

    According to the analyst in its IPTV Services Deployment Strategies: Global Service Provider Survey, by 2012, nearly two-thirds 63% of IPTV service providers plan to support multi-screen viewing across PCs, tablets, and smartphones and about half of IPTV operators plan to offer targeted or interactive advertising by 2012.

    IPTV operators continue to approach social networking for TV cautiously, with only 26% offering it now, growing to 41% by 2012; among those that do, Facebook and Twitter are most popular. By contrast, the two most widely-deployed IPTV applications now and next year will likely be widgets, such as those for weather and traffic updates, and caller ID on the TV.

    “Despite representing only a small portion of the total pay-TV market, IPTV services have had a significant impact on the market, forcing change across the entire ecosystem of video delivery.....Multi-screen viewing, interactive applications and social networking are some of the services expected to be implemented over the next year. Although telco operators have led with innovation using IP video, satellite and cable operators are quickly leveraging broadband infrastructure to offer similar services.” commented Teresa Mastrangelo, directing analyst for video at Infonetics Research.

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