Editor ©RapidTVNews | 24-07-2011

Ukrainian TV operator, Divan.TV has launched a new over the top (OTT) online video service for users with media players in its home territory.

When connected to TV sets, consumers will be able to enjoy a set of multimedia services including TV, VOD, messaging, Internet, video conference calls and e-commerce applications.

Divan.TV believes that it is offering a unique opportunity for the monetisation of content and services delivered to TV users. It already offers content from companies such as Yakaboo, TV.ua, MoneXy, Zakaz.ua and Correspondent.net.Telegroupe has also already joined a Divan.TV platform and many more are coming up.

Divan.TV intends to enter the Ukraine, Russian mass-market from autumn and is targeting a million households by 2014.